These days, your social media profile is a combination of red carpet and a TED Talk. If your Insta feed is about memes, questionable posts and reels, it’s time for a clean-up. As many as 73% recruiters have dropped potential hires because of their poor online etiquette. So ensuing a fantastic social media branding is the launchpad to your future.
Social Media Branding: The Real You
Your social media account –YouTube, TikTok, Instagram—is partially a resume and a reality show. This digital aura indicates whether you’re a suitable fit for the culture. This is inferred from your posts, memes and even photographs. But that doesn’t mean that you stop having fun. It’s just about making the right choices that reflect the real you without going over the top.
Impact
1. Visual Content- This is a window into your inner world, and if you leverage short-form video, especially about your areas of interest, industry or sector, then you’re likely to attract more attention from prospective employers.
2. No account- You may be a person valuing privacy, but in today’s world, no social media presence can be taken as a negative. It sort of blocks an employer’s insights into you.
3. Projecting Projects- Any college work which could be an extra-curricular activity, a project, or a short internship opportunity goes in your favour. It signals you’re proactive, willing to learn and have growth potential.
How to Maintain an Excellent Online Etiquette
1. Watch your words- Did you know that some employers deploy algorithms to screen certain terms and words to understand your opinions, sentiments and thoughts? That’s why steer clear of trouble and be careful of what you post online. Profane language is a NO.
2. Tone- Don’t use an aggressive tone. Be polite and humorous. Even a rude post or a reply to one is considered unacceptable, from a hiring perspective.
3. Engagement Matters- Your followers, your digital interaction, feedback and the kind of opinions you hold are a big deal. Avoid negative or cynical comments. Nobody wants to hire a grump. Be positive and share motivating content as it gives hireworthy vibes!
4. Make yourself matter- This is your chance to show off your achievements, sports, academic, ECA, internship or anything else. It’s an instant hook for an employer to scroll further into your profile.
5. Communication Skills- Ensure your profile features no grammatical errors. spelling mistakes, and you’re frequently posting something. Don’t crib or rant about personal life or any public issue. Steer clear of controversial remarks.
6. Be Consistent- Inconsistent posts, or a lack of direction in a digital profile indicates carelessness, confusion, lack of ambition and a definite red flag for an employer.
The Amity Edge
- Creating Corporate Jedis: We forge trailblazers and leaders by equipping students with the best technological, social, life skills and futuristic skills from curricular and immersive learning to ace the corporate arena.
- Master-of-Everything: From spotting opportunities, turning challenges into success, and community leadership, raising one’s own business to learning-on-the-go, our students are nurtured to be empathetic humans and impactful professionals.
- Innovation Playground: Amity’s labs are equipped with globally competitive machines and technology. You will also learn in-demand skills like leadership, teamwork, risk-taking, risk management, agility and flexibility.
- Placements: Amity’s placements create benchmarks every year, from garnering Rs 2 crore annual job package to placement in 500 corporates in campus recruitment, including top Fortune 500 employers.
Conclusion
Studies point out that 54% employers did not hire potential recruits because of online content. In a world where even digital emojis are not spared scrutiny by prospective employers, authenticity beats every do and don’t on social media branding. So build an authentic brand that screams talent, integrity, reliability and huge growth potential. Because you’re worth it.
