Your friends may find hilarious memes and snappy avatars on your social media profile amusing. But it certainly won’t charm prospective employers. Rather, this can be a big turn off and unwittingly project an immature and casual outlook. Social media personal branding for students isn’t about hashtags or cheeky one-liners, but a significant step into the professional world where every word and action has a meaning. It’s also the fine line between who you are and what you can be.
What the numbers say
If you don’t have an online presence, then there are 47 percent chances of not getting employed, says a recent study. The first 7-10 seconds can attract or repel recruiters and what’s more according to a Harvard study, if you have a strong personal branding then you can negotiate 10-20 percent higher salaries than your peers. Therefore, personal branding for student matters.
What you should avoid
- Thoughtless posts: Any cringe post will attract brickbats and have recruiters heading for the hills. Think, before you post.
- Avoid boasting: If you can’t walk the talk, don’t talk it. You could be stuck in a messy situation.
- Inactivity and inconsistency: Out of sight is out of mind. Keep your social media profile active. Keep posting regularly.
- Mimicry: Someone will always be a step ahead. Don’t copy them, be genuine.
Tips: Personal Branding For Students
A strong online presence that reflects your inner self, skill sharing and your future potential to employers. Here are some tips to shine on the social media:
1. SWOT Analysis: Understanding your strengths, weaknesses are helpful in identifying opportunities and getting a stock of your ambition. This helps in goal setting and strategy.
2. Network: This is the launchpad to making some lasting connections with industry leaders, peers and others. These valuable connections will help you scale the career landscape in the future.
3. Flash your upgrades: Any certification or new skill deserves attention! Upload your latest certifications and new achievements.
4. Personal website: Is a window to your inner world, who you are, your potential, goals and aspirations. Upload your latest projects and other activities.
5. Don’t talk, engage: Every post should be thought through and be open to dialogues and feedback.
6. LinkedIn: Is your key to future success even as a student. A compelling headline, strong bio and industry relevant content can take you ahead.
7. Visual Wow: Upload all presentations , pictures or videos that gives insights into your talent and potential.
8. Check in: On yourself, search your name on various platforms to see what comes up. That will give you an idea to make changes and tweaks.
The Amity Differentiator
- Networking Opportunities: Students have ample opportunities to connect with industry professionals through workshops, seminars, and internships, enhancing their career prospects.
- Ticket to the World Stage: Students receive opportunities for internships and research collaborations with top global companies.
- Diverse Student Body: With students from various parts of India and abroad, the campus culture is diverse, providing a rich environment for social interactions and cultural exchange.
- Wisdom from Titans: Expert-led webinars, mentoring and interactions with industry titans to cracking interviews.
- Placements that Matter: Placements: Record-breaking offers, including packages of over Rs 2 crore annually, Amity students are nurtured to be future-ready.
- Clubbing@Amity: Diverse clubs and committees where students showcase their leadership and organizing skills, creativity, knowledge, and talent. These include sports, debating, forensic, bioscience, AI, CI and Business Analytics clubs.
Conclusion
Personal branding is a hit if you don’t go over the top but stick to simple rules of being genuine and strategic in your approach.
