Denmark has harnessed behavioural science to design its workplaces for ushering happiness and reducing stress. Sweden’s Nudgd initiative uses behavioural science to encourage eco-friendly transport choices like cycling to work or school instead of using a car. Meanwhile, countries like Finland are transforming curriculums for ‘phenomena based’ learning where students find solutions to environmental problems using collaboration and psychology. These examples show that behavioural science is not a fancy term, but a key driver of future education and careers.
What the numbers Say
- Amazon’s behavioural design contributes to 35% of its annual revenue.
- Approximately 78% of Fortune 500 companies have onboarded behaviour science teams, states a 2026 Deloitte Study.
- A 2025 Neilson report says when behavioural science based nudges like scarcity of a product are indicated during sales, a whopping 63% consumers end up buying it.
What is Behavioural Science?
This is the study of how people, think, act behave and how to work with human nature. This is used to design better behaviours, deliverables and services by understand what people want, their needs, challenges and aspirations. It helps in making better choices by introducing some changes for their benefit.
What is Amity School of Behavioural Science (AIBAS)
AIBAS provides practical training to students to enhance theoretical concepts and professional expertise in Psychology and Behavioural Science. The academic activities entail teaching and learning, research and industrial consultancy.
The academic training and innovative pedagogy enable students to work in a broad range of settings and profiles, including hospitals, industry, consultancy, research centre, counselling, private practice, academic writing, educational institutes, corporate, wellness centres and so on.
Equipped with relevant knowledge, skills and training, the AIBAS graduates, post graduates and researchers are actively engaged in various industry domains and contribute towards development and nation building. The institute runs undergraduate, postgraduate and doctoral programmes.
Undergraduate Programs under AIBAS
Post Graduate Programs under AIBAS
Amity Edge
Leapfrog ahead with Amity
From campus to the stars, Amity crafts launchpads pathbreaking careers, discoveries and global opportunities.
- Curriculum with Corporate Accent: Courses are designed around what industries demand today and tomorrow.
- Wisdom from Titans – Expert-led webinars, mentoring and interactions with industry titans to cracking interviews
- Ticket to the World Stage: Students receive opportunities for internships and research collaborations with top global companies.
- Placements that Matter: Placements: Record-breaking offers, including packages of over Rs 5 crore annually, prove that Amity students are future-ready.
Impact of Behavioural Science on Careers
1. Understanding Consumers and Customers: Designing products and delivery by figuring out customer aspirations, challenges and needs.
2. Better Influence: Besides increasing compliance, behavioural science also make pitching ideas, negotiations more impactful and engaging.
3. Enhanced Decision Making Abilities: Expedites informed decision making by studying all aspects.
4. Negotiations and Conflict Resolution: It helps in transparent communication, reading body language to managing emotions which are critical in business contracts, deals and solving contentious situations.
Conclusion
If you’re looking to boost engagement, productivity and progress then behavioural science is the key to that door.
